Vice President, Marketing and Communications – HAMILTON HEALTH SCIENCES FOUNDATION

The Vice President, Marketing and Communications is the chief brand steward and chief storyteller, with responsibility for all content produced by The Foundation. With primary responsibility for planning, developing and executing all integrated marketing programs including, but not limited to content production, and the direct response portfolio along with growing associated program revenues.

Reporting to the CEO, the Vice President, Marketing and Communications is a member of the senior management team and contributes to The Foundation’s overall strategic direction. The Vice President, Marketing and Communications provides critical support and insight in the development of The Foundation’s strategic plan and annual operating plan, while being responsible for developing, implementing and evaluating the annual strategic marketing and communications plan.

Salary Range:  $140,000 – $160,000


Posted On:  February 1, 2023

Closing On:  February 28, 2023


Location:  1 King Street West, Suite 702 Hamilton Ontario

Employment Type:  Full Time

Effective:  ASAP or when able

Level:  Management

Salary Range:  $140,000 – $160,000


Website:  https://www.hamiltonhealth.ca/

File:   Download


Hamilton Health Sciences Foundation provides vital funding to enable the best possible patient care. We inspire and motivate gifts that fund medical equipment and patient amenities, innovative research initiatives, essential redevelopment of clinical care spaces, and the education and training of health care providers.

As a registered charitable organization, we proudly support patients and families across south-central Ontario, and from outside the region, who receive specialized care at Hamilton Health Sciences including Hamilton General Hospital, Juravinski Hospital and Cancer Centre, McMaster Children’s Hospital, and St. Peter’s Hospital. The associated programs at the Regional Rehabilitation Centre, McMaster University Medical Centre and Ron Joyce Children’s Health Centre are also included.  The Foundation is committed to the Donor Bill of Rights and to being a donor-centered organization.  Hamilton Health Sciences Foundation is committed to protecting the privacy of our donors and prospects. We are proud to have been an early adopter of the Imagine Canada accreditation program.

This is an exciting time to join Hamilton Health Sciences Foundation as we build upon a strong foundation of our Culture Code that includes the values of respect, impactful and inspiring.  We believe that relationships and partnerships are the basis of excellence in fundraising and have a vision to see a community of inspired and committed donors who embrace It’s Vital to Care.  Every position in The Foundation contributes to a safe, inclusive environment for all through compliance with The Foundation’s equity, diversity and inclusion philosophy and patient and staff safety policies and procedures.

 

Specific responsibilities include, but may not be limited to:

Brand Management:

As the chief brand steward, this individual is responsible for bringing our brand to life. Management of organizational voice and representation of brand through all channels is a critical part of this role at both the strategic and tactical level.

Content Marketing:

As the chief storyteller, the Vice President, Marketing and Communications is responsible for all publicly consumed content generated by The Foundation.  The development of meaningful, relevant and inspired content is fundamental to this position and team. Content is meant to build awareness, audience and revenue. This involves strategically identifying and developing content for use across all marketing channels while also supporting the needs of the fundraising teams.

Content marketing accountabilities include:

Revenue Generation and Diversification:

This position has direct revenue responsibility for the following programs and will provide oversight and strategic advice to the program lead.

50/50 Community Inspiration Lottery 

Direct response program – The direct response program includes all direct mail/email solicitations; in honour and in memorial giving; and a dedicated call centre.

Team Leadership/Senior Management Responsibilities:

Collaboration with HHS:

As the primary liaison to the Public Affairs and Communications team at Hamilton Health Sciences, this role works collaboratively on issues management, HHS employee engagement in support of HHSF, media relations and campaign messaging. Further collaboration involves sharing and amplifying content as appropriate.

Children’s Miracle Network/Canada’s Children’s Hospital Foundations (CMN/CCHF)

Provide strategic insight and tactical support for all programs associated with CMN/CCHF in support of McMaster Children’s Hospital.

 

Relationships:

Accountability:      Direct:      Chief Executive Officer

Functional Relationships:

 

Candidate Qualifications:

 

Office Location:

 

Working Conditions and Mandatory Requirements:

 

Salary Range:

 

How to Apply: Please submit your resume and cover letter to HHSFcareers@hhsc.ca by February 28th, 2023 with the job title in the subject line.  Applications will be reviewed as received. We would like to thank all who apply, but only those selected to move forward will be contacted.

 

The Hamilton Health Sciences Foundation is an inclusive and equal opportunity employer. Our commitment to diversity, equity and inclusion within HHSF reflects a belief that we will make the greatest impact to our mission when everyone can genuinely and fully participate without barriers or exclusion. We are dedicated to creating a workplace reflective of the community we live, work and serve and welcome applications from diverse and equity-deserving groups.

The Foundation is committed to providing a barrier-free recruitment process and work environment. Accommodation, if requested, will be provided throughout the recruitment process in accordance with the Canadian Charter of Rights and Freedom, Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should any candidate require accommodation in any phase of the recruitment process, please contact Heather Slye (905.521.2100 x 44624 or HHSFcareers@hhsc.ca) for assistance.