Director, Advancement Marketing – UNIVERSITY OF MANITOBA

The University of Manitoba is seeking a Director, Advancement Marketing. Reporting to the Executive Director, Marketing and Brand, the Director works to meaningfully engage with the University’s alumni and donors through key channels to move the University mission forward. The Director and this team play a vital role in promoting and building the reputation of the University, its faculties, units, and departments at the internal, local, regional, and national levels.

Salary Range:  $95,000 to $131,649

Posted On:  November 9, 2022

Closing On:  December 5, 2022

Location:  Winnipeg, Manitoba

Employment Type:  Full Time

Level:  Management

Salary Range:  $95,000 to $131,649


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A senior marketing and communications professional with significant experience with integrated marketing and communications and brand management, the Director will bring a track record of success in leadership and team collaboration. The Director will demonstrate significant experience in building effective strategies for marketing and communications in support of fundraising strategy to drive ambitious revenue goals and brand awareness.

The Director will work directly with External Relations, Deans, department heads, researchers, and other academic leaders in divisions to share best practices in creating, managing, engaging, and supporting effective marketing strategies. When working with partners across the university, the candidate builds strong relationships and possesses strong verbal and written communication skills. The Director will need to be able to manage expectations and synthesize different points of view into a single strategic plan.

The position will closely partner with the External Relations leadership to support collaboration and coordination as part of the University’s overall strategy of deepening alumni and developing volunteer engagement. The Director will be supported by the leadership team and will build upon a culture consistent with principles of Equity, Diversity, and Inclusion and the University’s vision and values. They are primarily responsible for taking strategies, plans, and marketing and communications from initial concept through to full execution.

About University of Manitoba

Since 1877, the University of Manitoba (UM) has been driving discovery and inspiring minds through innovative teaching and research excellence. Proudly located in the heart of Canada, UM has a strong and engaged community of students, faculty, staff, alumni, donors, and community partners.

With two main campuses in Winnipeg and over 100 programs across multiple faculties, schools, and colleges, UM offers more learning, teaching, and research opportunities than any other post-secondary institution in the province. Most of the academic departments have graduate studies leading to master’s or doctoral degrees. For this academic year, UM has more than 31,000 undergraduate and graduate students, with more than 21.9% international students representing 115 countries.

As one of the country’s top research institutions and the only research-intensive university in the province, UM researchers are making contributions that have a global impact. UM ranks 17th among Canada’s top 50 research universities for attracting research grants and contracts.

The University is home to more than 50 research centres, institutes, and shared facilities that promote the exchange of ideas and provide collaborative research environments that stimulate multidisciplinary research and development. In 2019/20 UM research received $192.2 million in sponsored research income. UM currently has 85 endowed and sponsored research chairs, including an allocation of 50 Canada Research Chairs, a Senior Canada 150 Research Chair, a Canada Excellence Research Chair, and a Canada Excellence Research Chair Laureate.

Along with the Fort Garry campus as its central hub, the University of Manitoba operates three other major locations: the downtown Bannatyne Campus, the James W. Burns Executive Education Centre, and the William Norrie Centre. Additionally, the university also administers its French-language affiliate, Université de Saint-Boniface in the Saint Boniface ward of Winnipeg.

The University of Manitoba is home to the National Centre for Truth and Reconciliation, which officially opened its doors in 2015. The Centre is dedicated to preserving the truth of Residential Schools and advancing reconciliation. The University also has one of the largest Indigenous student populations in Canada, with more than 2,600 First Nations, Métis, and Inuit students, including more than 250 graduate students. Some of the country’s brightest stars in Indigenous research are at the University of Manitoba, advancing the University’s commitment to embedding Indigenous perspectives into learning, discovery, and engagement and helping to create pathways to Indigenous knowledge and achievement.

Many of the world’s great minds have been part of the University of Manitoba. Twenty-six UM doctoral students have received a Vanier Canada Graduate Scholarship and 99 students have been awarded the prestigious Rhodes Scholarship–more than any other university in Western Canada.

Nine Order of Manitoba recipients with UM connections received the province’s highest honour in 2020. In 2019, four members of the UM community joined the prestigious ranks of the Order of Canada.

Across the globe, in 139 countries, there are over 181,000 University of Manitoba alumni carving their own paths. The Distinguished Alumni Awards have honoured 27 outstanding alumni, joined by more than 1,600 event guests. Since 2015, UM has hosted over 200 class reunions and welcomed more than 4,000 alumni and community members back to campus for celebrations.

Philanthropic support affects the lives of UM students in meaningful ways and fuels research that shapes Manitoba, our nation, and the world. In 2021-2022 outright gifts and new pledges to the University totaled $61.5 million. Donors have helped grow the University of Manitoba endowment fund into one of the largest of its kind, with returns among the highest of all Canadian universities. Our graduates give back to their alma mater and more than 23,000 alumni have shown their support to the University’s most recent record-breaking Front and Centre campaign.

Marketing and Brand at UM

Through a wide range of marketing services, the Marketing and Brand team is committed to sharing the stories of the University of Manitoba.

Who we are

We are a group of passionate marketers with backgrounds in graphic design, writing, branding, market research, event management, digital engagement, social media, and marketing strategy who are dedicated to telling UM’s story.

What we do

Whether we are working to advance the goals of our university through philanthropy, foster a greater understanding of Indigenous knowledge and perspectives, or announce research breakthroughs, our team works to tell stories that our audience will find authentic and compelling.

Why it matters

When we are asking people to choose UM, we are asking them to trust us with their education, their career, their future. Consistent and impactful communication lets our audience know that the University of Manitoba is the right choice. We offer an outstanding student experience, a lively and collaborative research environment, and programming that attracts alumni and the community back to campus again and again. We want the world to know!

Where we are

The marketing team is everywhere our university’s story needs to be told. You can find us on campus working with faculties and units to bring their stories to local and global audiences. We are based in Smartpark on Innovation Drive, and innovation is what helps us answer the questions facing our university: How can we tell the University of Manitoba’s story in a modern way while honouring its tradition and history? How can we share local stories and make them resonate with the world?

Additional Information

University of Manitoba

About UM

Facts and Figures

2022 Annual Financial Report

Board of Governors

UM Strategic Plan

UM Marketing & Communications

The UM Brand

UM News

Gratitude Report

Key Duties & Responsibilities

Strategic direction and counsel (35%)

Project oversight and execution (35%)

Departmental oversight (30%)

Decisions & Actions

Decisions & Actions shared with others

Qualifications & Competencies


Skills and Abilities:

Other Job-Related Qualifications:

Formal Education/Training:

For More Information

KCI (Ketchum Canada Inc.) has been retained to conduct this leadership search on behalf of The University of Manitoba. For more information about this opportunity, please contact, Helena Debnam, Senior Search Consultant, KCI Search + Talent by email at

To view full position brief, please visit

Interested candidates are invited to send a resume and letter of interest to the email address listed above by December 5th, 2022All inquiries and applications will be held in strict confidence.

Please note that the salary range for this position is $95,000 to $131,649 with a comprehensive benefits package. This position will be based at the Marketing and Brand office at the University’s Fort Garry Campus in Winnipeg, with some flexibility for occasional remote work.

The University of Manitoba is strongly committed to equity and diversity within its community and especially welcomes applications from women, racialized persons, Indigenous peoples, persons with disabilities, persons of all sexual and gender identities, and others who may contribute to the further diversification of ideas. If you require accommodation supports during the process, please advise.