Direct Response Manager – THE SALVATION ARMY CANADA

The Direct Response Manager is responsible for the strategic management and administration of a national annual giving program, including oversight of direct mail, monthly giving and outbound calling. There is a strong focus on monthly donor conversion, donor renewal, new donor acquisition and donor retention strategies to drive revenue. Source or create donor-centric content and drive timelines to increase giving and stewardship. Oversee progress, deadlines, goals and objectives, and reporting related to the program.  Salary Range:  $60,421 – $75,527

Posted On:  July 14, 2023

Closing On:  August 18, 2023

Location:  Remote

Effective: Immediately

Employment Type:  Full Time

Level:  Intermediate

Salary Range:  $60,421 – $75,527


File:   Download


The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest non-governmental direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 130 countries around the world.

The Salvation Army offers practical assistance for children and families, often tending to the necessities of life, providing shelter for people experiencing homelessness and food for families struggling to make ends meet.

The Salvation Army provides a wide range of services that includes immigrant and refugee settlement programs, anti-human trafficking initiatives, English classes, and parenting programs. People need to know they are not alone in their time of need—that they have an entire Army on their side. Everyone needs an Army and that’s why The Salvation Army exists.

Mission Statement:

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Our Vision:

We are an innovative partner. Mobilized to share hope wherever there is hardship. Building communities that are just and know the love of Jesus.

 Our Values:

Values are who we are and what we continually strive for. They guide all aspects of The Salvation Army in Canada and Bermuda.

HOPE – We give hope through the power of the gospel of Jesus Christ.

SERVICE – We reach out to support others without discrimination.

DIGNITY – We respect and value each other, recognizing everyone’s worth.

STEWARDSHIP – We responsibly manage the resources entrusted to us.

Our social service activities include (but are not limited to):

Key Responsibilities:

Direct Mail


Monthly Giving


Outbound Call Campaigns








Qualifications and Education requirements:



Required Skills/Knowledge:


Successful candidates will be required to provide background check consent and education verification.

To apply for this position, please forward your resume and cover letter to Please include “Competition 23-66” in the subject line of your email. Only those chosen for an interview will be contacted.

The Salvation Army offers accommodation for applicants with disabilities in its recruitment process.  If you are contacted to participate in an interview or screening process, please advise us if you require accommodation.

Internal Applicants must advise your managing supervisor of your intentions prior to submitting your application.