The Direct Marketing Officer builds and fosters strong relationships with our community, staff and friends through programs that emphasize donor acquisition, retention and cultivation. The ideal candidate will enjoy a diverse portfolio, and show an aptitude for designing and managing multi-faceted projects. This role will be responsible for the creation and deployment of integrated fundraising campaigns.

St. Joseph’s Healthcare Foundation
Direct Marketing Officer
Hamilton, Ontario
https://www.stjoesfoundation.ca
Salary: $52,000 – $58,000
Full-Time, Level not specified

Closing: March 18/22

Reporting: Reports to the Director, Database, Donor Services & Annual Giving

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About St. Joseph’s Healthcare Foundation:

At St. Joseph’s Healthcare Foundation, we’re dedicated to raising funds to support the highest priority needs of St. Joseph’s Healthcare Hamilton — an academic health sciences centre that’s been committed to exceptional patient care, research and the education and training of healthcare professionals for more than 130 years. A leader in healthcare philanthropy in our region, our Foundation is also part of a select group of Canadian charities accredited by Imagine Canada’s Standards Program.

With the increasing pressures upon our healthcare system, the roles of philanthropy, partnerships and investments from our generous community of donors and friends are more important than ever.  As a Foundation team, we work closely with grateful patients, individual, corporate and foundation donors, healthcare professionals and research teams at the Hospital, and the wider community as a whole to raise funds for vital equipment needs, to help renovate patient care areas at the Hospital, and fund research studies that will inform the future of care. Join us on our inspiring mission to support Hope, Healing and Discovery at St. Joe’s.

Responsibilities:

In collaboration with the Database, Donor Services & Annual Giving team, the Direct Marketing Officer will:

• Proactively seek out new initiatives to grow the Annual Giving program to align with the 5-year strategic plan
• Support the development and execution of various integrated annual giving campaigns to support donor acquisition, reactivation and renewal
• Craft compelling stories and calls to action to boost direct mail, e-philanthropy and digital marketing programs
• Promote in-hospital initiatives to foster staff engagement in Foundation activities
• Oversee the 50/50 Community and PayDay Payout staff lotteries
• Oversee the St. Joe’s Miracle Worker Program
• Develop and support event and tribute supporter conversion strategies
• Enhance and support the in memoriam and tribute giving programs
• Engage with the Hospital’s Grateful Patient audience through direct mail and direct marketing tactics
• Promote and support DIY fundraising initiatives with local community members
• Develop and support employee engagement and giving campaigns at the Hospital
• Build relationships with local companies/employers to grow employer matching gift programs within the community
• Engage with Hospital departments and staff to source donor/patient stories
• Assist with the preparation of the annual budget and closely monitor revenue and expense targets

Collaboration and Cross Functional Relationships

• Work collaboratively with Marketing & Communications to develop In Hospital/Direct Marketing programs to tell the St. Joe’s story and increase community engagement
• Work closely with the Manager, Major Gifts and Manager of Estates & Gift Planning to ensure strategic integration of the major, annual, mid-level and planned giving programs to grow the giving pipeline
• Work closely with the Senior Development Officer, Donor Relations & Stewardship to develop stewardship initiatives and foster relationships to enhance the donor journey
• Act as primary contact for mail houses, printing partners, and Canada Post, and coordinate all mass printing/mailings with third party vendors
• This position may be called upon to assist with gift entry and tax receipting duties, and other projects to further the mission of the Foundation

Skills Required:

• University degree or college diploma in a relevant discipline
• 2+ years experience working in direct marketing
• Strong communication and interpersonal skills
• Strong time management skills and ability to adapt to shifting deadlines
• Project management experience
• Adept at story telling
• Ability to work as a team player and be solutions oriented
• Experience crafting direct mail appeals an asset
• Non-profit experience an asset

Salary and Benefits: $52,000-$58,000

Deadline for Applications: March 18, 2022

 Application Procedure: Please e-mail resume and cover letter with heading ‘Direct Marketing Officer’ to hr@stjoesfoundation.ca.

St. Joseph’s Healthcare Foundation is an equal opportunity employer committed to equity, diversity and inclusion. We aim to reduce barriers and support accessibility for all candidates. Thank you for your interest in working with St. Joseph’s Healthcare Foundation; only those selected for an interview will be contacted.