Digital Marketing and Communications Manager – UPPER CANADA COLLEGE

Upper Canada College (UCC) has an opportunity for a digital marketing specialist to join their team and support the school’s mission and vision and inspire continued growth and innovation in its digital marketing and communications. You’ll bring creativity, strategic thinking and focus and productivity to our team and work. Currently, in the early phase of a website renewal project, the successful candidate will be a critical team member in the planning, design, and implementation stages of this important work. It’s an exciting opportunity to help shape digital strategy and enhance how UCC is positioned to students, families, alumni, and donors.

The Digital Marketing and Communications Manager is a key member of the Advancement marketing and communications team, and will deliver creative, tactical implementation, project management and evaluation of integrated digital marketing strategies and initiatives to support UCC’s goals. Reporting to the Executive Director of Marketing and Communications, the Digital Marketing and Communications Manager will work as part of a dynamic and integrated team within Advancement and with campus partners, to engage our community of current students, prospective students, parents, alumni, and donors through compelling social and digital communications and strategic marketing efforts.

Salary Range:  $62,000 – $82,000

Posted On:  July 11, 2024

Closing On:  August 8, 2024

Location:  Toronto, Ontario

Employment Type:  Full Time

Level:  Management

Salary Range:  $62,000 – $82,000



Responsible for managing and optimizing all the College’s current digital communications and marketing efforts (social media, websites, resource boards, emails, newsletters), the role also manages social media planning and execution to integrate and leverage content across a range of online channels. A strategic thinker and planner, the new manager will lead various digital campaigns partnering with UCC’s creative partners to produce thoughtful and imaginative campaign messaging and promotions that inspire and engage our school community. The candidate will also evaluate and report on results and work with College stakeholders including faculty and staff, volunteers and suppliers to meet the College’s objectives and ensure market competitiveness.

The Digital Marketing and Communications Manager will join a team of more than 20 Advancement professionals, who are specialists in engagement, communications, operations, and gift development responsible for school and community-wide communications as well as donor and alumni engagement.


Upper Canada College’s mission to deliver transformational learning experiences is supported by expert faculty, cutting-edge facilities, and wide-ranging co-curricular offerings. UCC is an IB Continuum World School with 1,200 students in Senior Kindergarten through Year 12, including 88 boarders from around the world.

Located in central Toronto on 35 acres of green space Upper Canada College was founded in 1829. Our alumni community of more than 12,500 in 80+ countries includes leaders and innovators in politics, finance, arts, athletics, media and beyond. We are proud that approximately 20 per cent of UCC students receive financial assistance from the school’s sector-leading program, with $6 million available annually to Canadian students.

Our Vision: UCC values each boy and inspires him to be his best self. A UCC experience reflects the pluralism and promise of Canada and identifies the College as a global leader in the education of boys.

Our Mission: Upper Canada College provides transformational learning experiences that foster the development of head, heart, and humanity and inspire each boy to make a lasting and positive impact on his world.


Our Values

Learning – Learning about oneself and the world is at the heart of a UCC education. Through a rigorous liberal education and programs of personal development, each boy gains an understanding of himself, strong and wide-ranging skills, and knowledge that prepares him for success and responsible citizenship. We strive for excellence and celebrate accomplishment, valuing learning as a journey and not a destination. At UCC, learning is an ongoing pursuit marked by curiosity, collaboration, persistence, and openness to feedback. As a community, we model a culture of learning and growth.

Pluralism – A UCC experience is about more than just an appreciation of diversity; it is about celebrating differences, cherishing similarities, and giving voice to multiple perspectives. Through an understanding and appreciation of pluralism we create a more inclusive community, and in turn, create a more just society where we work towards the common good.

Community – UCC’s culture is characterized by teamwork, collaboration, mutual respect and a fundamental belief in our Vision and Mission. We appreciate and value each individual, fostering strong and trusting relationships throughout our community. We stand by each other, offering support and care, and we foster in our boys the very best characteristics of brotherhood.

Service – To honour Sir John Colborne’s founding commitment to public purpose, UCC inspires boys to become service-oriented leaders who understand their unique qualities in relationship to others, have humility and empathy, and recognize their ability to positively influence change. At UCC we embrace the opportunity and responsibility to make a difference in our local and global communities.

Wellbeing – To foster individual and institutional wellbeing, UCC is committed to a learning and working environment that is safe, healthy, meaningful, engaging, and supportive. A UCC education equips each boy with the capabilities to develop the knowledge, self-awareness and strengths of character that enable lifelong resilience and allow him to flourish.

Strategic Directions: Towards 2029

Strategic Directions: Towards 2029 sets the course for our preferred future, one that is driven by our renewed vision to inspire boys to be their best selves and grounded in our mission to provide transformational learning experiences. Our Strategic Directions reaffirm our foundational focus on educating boys in an exceptional day school and boarding environment, delivering a rigorous liberal education through the International Baccalaureate Programme, and ensuring financial accessibility for boys of the highest potential.

Our history of bold and progressive thinking has inspired UCC’s renewed Strategic Direction, developed in extensive collaboration with our community. Three new goal pillars will guide our commitment to these strategic priorities and initiatives. They are Best Self—nurturing the unique combination of head, heart, and humanity in each boy; Flourishing Community—creating a vibrant school that values lifelong engagement; and Bold Future—embracing a culture of courage, striving for excellence, and advancing the common good.

This is a dynamic agenda for UCC. It bolsters our commitment to deliver innovative teaching practices and learning outcomes, reflects the promise and pluralism of our global society, and supports the well-being of our boys, faculty, and staff. Our goals for the future are ambitious and exciting. We look forward to working with all members of the UCC community to achieve them, culminating in the extraordinary milestone of the College’s bicentennial.

UCC’s Commitment to Pluralism

Education is critical to building an inclusive, just society. When we equip learners to challenge stereotypes, bias, and fear, and to understand their origins — and when we celebrate and support the identities of all in our community and make it safe for them to be themselves — we create true belonging.

To fully realize UCC’s vision to reflect the pluralism and promise of Canada, and to fully live our pluralism value, we’re implementing a multi-year strategy to foster a transformational learning environment where all students, employees and community members feel valued and that they truly belong.

The course we’re charting is grounded in ongoing consultation, which has included more than 25 sessions involving close to 400 community members, as well as continuous dialogue, and the creation of a strategic planning committee with representation from across the College. Responding to our community’s needs and to complex global challenges, the strategy aims to remove barriers and biases that impede belonging and inclusion, and to integrate a breadth of voices and experiences.

UCCs pluralism strategy comprises 56 initiatives and 163 related actions to be implemented over at least the next five years. It addresses eight anti-oppression categories: ableism; anti-racism; antisemitism; homophobia and transphobia; Indigenous reconciliation; anti-Muslim discrimination; sexism; and socio-economic discrimination.

Through our wide-ranging initiatives and actions, we’re paving the way for positive change in seven specific categories across all aspects of College life: curriculum and pedagogy; students, programs, and support; people, organization, and professional development; admission; community; facilities and learning environments; and monitoring and evaluation.



Communications and Marketing

Social Media

Knowledge Sharing

Additional Opportunities



KCI (Ketchum Canada Inc.) has been retained to conduct this search on behalf of Upper Canada College. Interested Digital Marketing & Communication professionals are invited to contact Helena Debnam at KCI Search + Talent via email at

Please send your resume and letter of interest to the email address by August 8th, 2024. Please note that the hiring range for this position is $62,000 – $82,000 per annum, this is an 18-month contract (supporting a parental leave) with a possible view to a full-time continuing role. This hybrid role is based in Toronto, with 3 days in the Toronto office.

To view the full Position Brief, please visit:

For more info about working at UCC please visit:

UCC is proud to be an Employer Partner of the Canadian Centre for Diversity and Inclusion (CCDI). This partnership provides our team with learning resources and is one part of our journey to embrace pluralism – celebrating differences, cherishing similarities, and giving voice to multiple perspectives.

A Criminal Records Check and a Vulnerable Sector Check will be required for this position.