Fundamentals of Fundraising
Ideal for those new to the fundraising profession or working towards their CFRE designation.
- Designed by experienced fundraising professionals to meet the real-world needs and challenges of non-profit organizations
- Virtual course
- Mix of individual and group work
- Completion of the course provides 16 CFRE Education credits
- Overview of Fundraising
- Developing an Integrated Fundraising Program
- Marketing for Ongoing Success
- Building and Sustaining Relationships
- Securing the Gift
- Volunteers – Partners in Fundraising
- Management and Accountability
$395 for members, $495 for non-members. Bursaries are available.
Date and Time
If interested in taking the course, please email Mary email@example.com
“After working in fundraising as a generalist for 12 years and as a volunteer for over 20 years, I was unsure whether I would learn something from the Fundamentals of Fundraising course. In fact, the instructors and my classmates were outstanding and I learned more than I ever thought I would. I’ve taken a number of strategies away with me that I can implement – some right away and some further down the road. This course proved to be a huge asset towards enhancing my knowledge and understanding of professional fundraising as an area of expertise.” – Tammy Northam
“As a newcomer to the fundraising world, I found the Fundamentals of Fundraising course to be a great overview of the various aspects involved with fundraising. It was lovely to meet other like-minded individuals and to hear the experiences of some of the leaders in the field. The course provided a good foundation for me to build upon moving forward.” – Kirsty Woodhead
Ed Sluga, CFRE, President and Managing Consultant is co-founder of PGgrowth Inc. Ed is one of Canada’s most experienced Planned Giving professionals. An innovator and thought leader in the sector for over 25 years, Ed has helped hundreds of organizations develop and benefit from long-term, sustainable, and proactive fundraising and Planned Giving programs. Focusing on developing organizational structures and operations so that they are positioned to experience success for the long-term, Ed’s chief motivation is helping organizations achieve the goals of their mission within their communities. Ed is the co-author of Worthy and Prepared along with Peter Barrow, host of the PGgrowth Planned Giving podcast, Professor with the Humber College Fundraising Management Program and a regular presenter of the AFP Fundraising Fundamentals Course.
Suzanne is the President and CEO of The Foundation of Guelph General Hospital.
She is a seasoned non-profit executive with particular expertise in fund-raising and governance. She is a certified fund raising executive and the 19th Canadian to hold the Association for Healthcare Philanthropy Fellows designation. Suzanne came to Guelph in 1991 as a student, doing a placement at Guelph General Hospital as part of her Masters in Health Administration…and she never left. She joined the Foundation when her placement ended, and since that time, has directed fundraising activities that have raised more than $60 million to help Guelph General Hospital save lives and improve health. Suzanne sits as a member of the Hospital’s Senior Leadership team, and provides a leadership role in hospital communications. Suzanne is an active volunteer in her community and in her profession. She has sat on local boards including Victory Kids Club, Guelph Chamber of Commerce, and currently, Innovation Guelph. She is Track Dean of the Annual Giving track for the Association of Healthcare Philanthropy’s annual Fundraising Institute.
The CFRE (Certified Fundraising Executive) designation is internationally recognized and shows you have the knowledge, experience, drive, commitment and ethical standards to excel at the highest levels of the fundraising profession.
Advantages of Achieving Your CFRE
- Third party validation of your knowledge, skills and practice
- Enhanced career opportunities – employers love a CFRE!
- Stronger earning potential (in Canada CFREs earn about $25K more on average than their peers according to AFP’s 2019 Compensation and Benefits Report)
Certification is handled by CFRE International. To become certified you must:
- Complete an online application.
- Write your CFRE exam.
- Recertify every three years via online application.