The latest Fundraising Effectiveness Project (FEP) report for Q1 2025 reveals a 3.6% increase in total dollars raised compared to the same period in 2024, driven primarily by larger gifts. However, donor numbers fell by 1.3%, retention rates dipped slightly, and the smallest donor group ($1–$100) saw an 11.1% decline—continuing a trend of shrinking grassroots support.
These findings highlight the ongoing need for nonprofits to diversify fundraising strategies by re-engaging small donors, strengthening retention efforts, and balancing major donor cultivation with grassroots giving. The FEP, a collaboration between AFP, GivingTuesday, and multiple sector partners, offers real-time insights to help organizations adapt to shifting giving trends.
Explore the full article here: https://afpglobal.org/news/fundraising-effectiveness-project-data-q1-2025-shows-increases-dollars-raised-declining
