Turning Reluctant Fundraisers Into Your Biggest Champions

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Turning Reluctant Fundraisers Into Your Biggest Champions

April 28, 2021 @ 1:00 pm - 2:00 pm

Photo of Cindy Wagman

In this hour-long session, join Cindy Wagman, host of The Small Nonprofit, to discover why folks like your board members, volunteers and non-development staff might not be effective in helping you fundraise. We’ll discover what’s really holding them back and how you can turn them into your most productive fundraising assets, in a way that is comfortable and authentic for them.

How do you mobilize those around you to fundraise?

What’s the real reason your small organization isn’t raising more money? It’s not about your networks or your brand recognition – it’s because no one actually wants to be fundraising. In small organizations, it’s normal for the people saddled with it to not want to be fundraising. They don’t like it. It doesn’t feel good. It’s not what they signed up for. Whether it’s your board, other staff or volunteers, this webinar will help you discover your fundraising alter-ego that will reveal how you can fundraise in a way that feels good (and is more effective). We’ll cover:

• the most common (and they’re very common!) fundraising challenges small organizations face
• how our brains function and how that affects fundraising (yes, neuroscience-like)
• how to find the right fundraising approach that is authentic to you and your beliefs
• how to align your fundraising efforts to feel good and be more effective

Cost: $15 for members, $30 for non-members

This session is ideal for small shop fundraising professionals and their Board/volunteers.

BONUS: AFP GH Members can bring up to two of your Board Members or volunteers at member pricing ($15 each)!

ANOTHER BONUS! This course has been approved for 1 CFRE Education Credit.

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About our Presenter:

Cindy Wagman is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small Canadian charities through fundraising support. Cindy became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013. Cindy has presented for AFP (Association of Fundraising Professionals), CanadaHelps, CharityVillage, the Centre for Social Innovation, and the city of York Region, and has taught fundraising at Humber College. She is the host of The Small Nonprofit podcast, Canada’s #1 podcast for charities.


Virtual Session


AFP Golden Horseshoe
Sylvie Rubbini, afpghorseshoe@gmail.com