Telling the Perfect Story in 7 Simple Steps

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Telling the Perfect Story in 7 Simple Steps

April 27, 2022 @ 12:00 pm - 1:30 pm

$15 – $35

Tell the perfect story and captivate your donors!

Modern neuroscience has revealed just how important storytelling has been to human evolution and social organization. And, thanks to the MRI machine, we now know much more than we used to about how donors actually think and feel when they’re motivated to make donations.

Join master storyteller Fraser Green as he leads you through a whirlwind hour that will show you why stories work so well for fundraisers and what happens to your audience once you’ve told your perfect story. Then, Fraser will walk you through his seven simple steps that you can use to construct powerful and persuasive stories that will raise more money than ever before.

Date: Wednesday, April 27, 2022
Time: 12:00pm-1:30pm
Cost: $15 for members, $35 for non-members
Location: Virtual



Fraser Green – Chief Strategist & Smartypants

Through his careers in business, politics and philanthropy, Fraser Green has honed his talent as one of this country’s most passionate and persuasive storytellers.

Fraser is a Principal at Good Works, one of Canada’s leading fundraising consulting agencies. At Good Works, Fraser’s focus is on communications/message strategy, content creation and active donor listening.

Fraser is a gifted writer and a sought-after public speaker. He presents regularly at fundraising conferences in Canada, the USA and Europe. Fraser is the co-author of Iceberg Philanthropy and You Can’t Take It With You and the author of 3D Philanthropy.

In his spare time, Fraser is passionate about playing his guitars, yin yoga, skiing, cycling, reading biographies and talking way too much.


April 27, 2022
12:00 pm - 1:30 pm
$15 – $35


Virtual Session


AFP Golden Horseshoe
Sylvie Rubbini,