Sunnybrook Foundation

Vice President, Advancement
Posted Date: 
Friday, December 20, 2019
Closing Date: 
Wednesday, January 29, 2020

Job Description


Sunnybrook Foundation is seeking a strategic, collaborative, and creative leader to serve as our Vice President, Advancement. In this newly created role, the Vice President, Advancement will report to the Foundation CEO, and will use exceptional business and relationship acumen to lead the major and planned giving team, activities, programs, and strategy.

In 2020, Sunnybrook Foundation will experience a year of intentional transition as our current CEO shifts into retirement. The Vice President, Advancement will play a critical role in bridging and supporting this transition, working closely with Hospital and Foundation leadership, and engaging actively with Foundation volunteers and donors. Empowering and motivating, the Vice President will provide leadership, guidance, and encouragement to staff, volunteers, and Hospital partners to advance the mission and vision of Sunnybrook by generating philanthropic support.



Sunnybrook is a world-renowned academic health sciences centre with a reputation for providing the highest quality care and for teaching and research excellence. The Hospital’s 13,000 staff, students, physicians and volunteers provide extraordinary care at critical times in the lives of the more than 1.3 million patients we see each year. Sunnybrook treats more people with their lives on the line than any other hospital in Ontario with over 80 hospitals referring their patients to Sunnybrook every day.

Sunnybrook leads by discovery, innovation, teaching and learning. We have evolved to become one of Canada’s largest and most dynamic health science centres. First opened in 1948 as Sunnybrook Veterans Hospital and renamed Sunnybrook Health Sciences Centre in the 1990’s, today, Sunnybrook has established itself across three campuses and is home to Canada’s largest trauma centre.  Sunnybrook is a fully affiliated University of Toronto teaching hospital.

Our vision at Sunnybrook is to invent the future of health care with a focus on trauma, cardiac, stroke, high-risk pregnancy and newborns, and cancer.  Our Primary Care Programs include:


Sunnybrook’s Strategic Directions

Sunnybrook creates a strategic plan every three years. Each plan builds on the experience of the previous and sets a course for the organization to pursue its mission and vision over not only the next three years but also with a longer view for the next 10 years and beyond. Our relatively short planning horizon allows Sunnybrook to be responsive to the rapidly changing health care system and gives the organization latitude to alter its course as opportunities arise and innovations are generated and adopted.

Sunnybrook’s Strategic Plan 2018-2021 has been developed through broad consultation with the many communities the hospital serves and with partners in the system. This plan represents an ongoing evolution of the organization as we look to build a health system around the needs of the more than 1.3 million patients who come through our doors each year. This plan responds to what patients have been telling us about their care and how it can be improved. We have four main Strategic Directions that work to ensure our programs and services are providing care for patients that is personalized to their needs, is unsurpassed in quality and the best experience possible, is integrated across the system, and is provided by high performing teams.

Sunnybrook plays a unique and special role in the health care system. It provides a ‘safety-net’ for the province’s most critically ill and injured patients while at the same time it services the hospital needs of its surrounding community. Strategic Plan 2018-21 aims to address the significant challenges Sunnybrook is facing such as significant and increasing demand for patient care that is outpacing available resources. At the same time, the plan is focused on ensuring the organization’s commitment to innovation, education, and excellent care remain at the forefront.

With the support of its community, the generosity of its donors, and partnerships with government, the North Toronto Ontario Health Team, University of Toronto and other institutions, and fellow health care providers, Sunnybrook is poised to continue on its journey to realize its vision of inventing the future of health care.



Sunnybrook Foundation exists to advance the mission and vision of Sunnybrook Health Sciences Centre by raising the awareness and financial contributions to invent the future of health care. Simply put, philanthropic support allows us to accelerate the pace of research and innovation, purchase the most advanced equipment, and attract the best and brightest minds.

Last year, thanks to the commitment of our dedicated volunteers, donors, and staff, we were able to raise more than $54.5 million to support Sunnybrook’s vision to delivering the highest level of patient care, research and education. We are also fortunate to have an endowment fund of more than $106 million that help to support Sunnybrook’s mission.

Located within Sunnybrook Health Sciences Centre on Bayview Avenue in Toronto, the Foundation consists of more than 65 professionals and support staff who work in close partnership with our Hospital colleagues. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.


Sunnybrook Strategic Plan 2018-2021

Sunnybrook Hospital

Sunnybrook Research Institute

Sunnybrook Education

Sunnybrook Sites

Sunnybrook Organization & Medical Structure

Sunnybrook Facts & Figures

Sunnybrook Newsroom

Sunnybrook Magazine Spring 2019

2018 Report to Donors

Foundation News & Media

Sunnybrook Foundation Financial Summary 2018-2019



The primary role of the Vice President, Advancement will be to focus their undivided attention on leading the Advancement team and its activity, ensuring continued rigour and productivity of focus, and providing leadership, guidance, and encouragement to staff, leadership, volunteers, and Hospital partners.


  • Advance the mission, vision, and values of the Foundation in partnership with the Foundation CEO and senior leadership colleagues by participating in strategic and annual planning, and overseeing the execution of Advancement business unit plans.
  • Informed by and aligned with the organization’s strategic framework, develop and execute the advancement strategy for major and planned giving.
  • Champion an integrated approach across the revenue teams who are responsible for various revenue streams and components of the donor experience, strategically building a seamless flow of prospects to grow results over the long-term.
  • In conjunction with Foundation and Hospital senior leadership colleagues, assist in developing and evolving strategies to support the Hospital’s priority initiatives.
  • Build relationships and actively partner with senior Hospital leaders, clinicians, Board members, and other key volunteers to strategically expand and deepen our base of leadership support in the community through disciplined prospect identification and cultivation.
  • Contribute to the creation and use of strategic brand messages to reinforce the organization’s case for support with key audiences.
  • Take a leadership role in developing and executing strategies to continue building a culture of philanthropy across the institution, fostering strong teamwork between the Hospital and Foundation and making the case for philanthropy as a critical driver of the Hospital’s ability to achieve its vision.
  • As a member of the Foundation leadership team, support and contribute to the ongoing development of a positive and engaging organizational culture, and work with key stakeholders to identify areas of optimization.



  • Serve as a member of the Foundation’s leadership team.
  • Maintain close working relationships with members of the Board of Directors and other key stakeholders, ensuring they are well-supported and engaged strategically to further the philanthropic goals of the Foundation.
  • Support the CEO in all aspects of their advancement activities as the organization’s chief philanthropy officer.
  • Lead the Advancement staff in their efforts to achieve annual revenue targets and key performance indicators for major gift and planned giving by providing strategic support, problem-solving, and rigour in activity review, and ensuring staff have the resources needed to succeed.
  • Provide mentorship, guidance, encouragement, and clarity to enable the personal growth potential and impact of team members, fostering a shared sense of purpose, respect, and loyalty across the team.
  • Lead the on-going growth and management of a strong pipeline of prospects and active donors at a scale commensurate with current and future revenue targets.
  • Manage a small portfolio of prospects and donors in order to achieve personal revenue targets; this will include engagement with key donors where appropriate during the upcoming organizational leadership transition.
  • Work closely with Foundation and Hospital senior leaders to identify opportunities to improve integration and optimize processes and procedures to ensure effective and efficient operations.
  • Work closely with Hospital leadership on donor-funded projects, and communicate back to the Foundation team regarding opportunities or challenges in regards to the implementation of plans, budgets, timelines, and/or project scope.  
  • Oversee performance management process within the Advancement team.


Governance & Volunteer Engagement

  • Provide regular reporting and analysis of Advancement results, both internally and to the Board of Directors.
  • Review, develop and execute upon appropriate strategy for the Advancement Committee of the Board; provide lead support to the Advancement Committee.
  • Develop and coordinate volunteer management across the Advancement Team.
  • Actively engage and support all Board members in their personal advancement efforts, ensuring that strengths and connections are appropriately leveraged, and that volunteers have an excellent experience with Sunnybrook Foundation.
  • Assist the CEO and Board in identifying and cultivating prospective leadership volunteer candidates for Board and committee roles.
  • Serve as a bridge between the Foundation Board, Hospital Senior Management and the frontline fundraising staff.



  • Progressive advancement leadership experience in a large, complex organization with a mature and sophisticated advancement program.
  • Comprehensive management skills, including short- and long-term planning, evaluation, directing and motivating staff, marketing and financial management, organizational behaviour and development, and governance.
  • Extensive experience leading, managing, and implementing a comprehensive fund development program, with a fulsome understanding of various revenue streams (annual/mid-level giving, planned giving, and major giving teams), and how to best foster integration and collaboration between these revenue programs.
  • Proven track record of personal success in securing major philanthropic contributions from individual donors.
  • Previous experience with physician engagement and grateful patient programs (or the equivalent in other organizations).
  • Demonstrated success in engaging and working with senior volunteers.
  • Experience with prospect management best practices, data, and reporting, and a keen understanding of metrics and key performance indicators.
  • A strong understanding of donor stewardship and its importance in strengthening and deepening donor relationships.
  • An interest in, and aptitude for, thinking about issues beyond Advancement, and an ability to bring the external perspective to internal discussions is required.
  • Superior strategic skills at the organizational, departmental, and individual prospect levels.
  • Proven ability to take initiative in organizing and planning, delegating, systematizing processes, and promoting a team approach.
  • Demonstrated knowledge of and interest in promoting a culture of diversity, equity, inclusion, and accessibility; previous experience and understanding of working with staff, volunteers, and donors from diverse cultural, socio-economic and ethnic backgrounds.
  • Intellectual depth and curiosity, supported by a minimum of an undergraduate degree, and a demonstrated commitment to ongoing professional learning and development.



  • Passion for healthcare and in making a positive difference in the world – able to articulate a personal passion for alignment with Sunnybrook’s mission.
  • Believes in and practices collaboration both internally in managing staff and externally with hospital stakeholders and volunteers – brings an understanding of, and commitment to, working across organizational lines with a collaborative, inclusive, and team-driven approach.
  • Pragmatic in decision making – understands the delicate balance in serving the hospital without committing to more than we can deliver.
  • Adaptable, comfortable with ambiguity, and able to deftly manage the nuance between theory and practice –- recognizes that plans must be flexible, much of our work is based in exceptions, and that donors are people, not data points.
  • Empowering, motivating, inspiring, inclusive – optimizes the contributions of individual team members, and embraces the opportunity to focus the team on future success, while managing the impact of leadership changes over the coming year.
  • Humility, self-awareness, and emotional intelligence – brings a quiet confidence and gravitas; shines the spotlight on the excellence of Sunnybrook and the work done by our colleagues; consistently displays a level-headed, thoughtful, and open approach to engaging with others.
  • Relationship builder who values, likes, and respects people – recognizes the unique experiences, perspectives, and ideas that each person brings to the table that help to make us collectively stronger.
  • Excellence and innovation – models, fosters, and supports a commitment to continuously evaluating and improving programs, processes, and performance.
  • Actively engages others and invests in our collective efforts – recognizes that we all contribute to achieving Sunnybrook’s mission, vision, and goals.
  • Accepts, expects, and demonstrates accountability – as a leader, clearly models accountability and communicates expectations of others in this regard.
  • Resilience and optimism – understanding that the path forward is not always easy or linear, brings an ability to reassess, refocus, and reinvigorate oneself and others.



KCI (Ketchum Canada Inc.) has been retained to conduct this search on behalf of Sunnybrook Foundation. For more information about this Foundation leadership opportunity, please contact Tara George, Partner / Lead, Search + Talent by email at

All inquiries and applications will be held in strict confidence. Interested candidates should send resume and letter of interest to the email address listed above by January 29, 2020.

To view the full Executive Brief, please visit:

Sunnybrook Foundation is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.

Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.