Fundamentals of Fundraising


"...the instructors and my classmates were outstanding and I learned more than I ever thought I would. I've taken a number of strategies away with me that I can implement..."

2017 AFP Golden Horseshoe Fundamentals Course participant



 AFP Golden Horseshoe Fundamentals of Fundraising Course

October 20-21, 2018




The AFP Fundamentals of Fundraising Course was developed with a foundation from the Essentials of Fundraising Program and the First Course and is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This 16 hour program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. The AFP Fundamentals of Fundraising Course offers a complete overview of the development function, featuring the most current information and techniques.

Within the course interface, you will have access to a glossary of fundraising terms and numerous resource documents that will be referenced throughout the course. You will even view a sample video of making “the ask” from experts in the field! 

This in-person program will provide an overview of skills, techniques and program components for individuals with 0 to 4 years of fundraising experience. Full participation in the AFP Fundamentals of Fundraising Course is applicable for 16.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Module 1: Overview of Fundraising
Module 2: Developing an Integrated Fundraising Program
Module 3: Marketing for Ongoing Success
Module 4: Building & Sustaining Relationships
Module 5: Securing the Gift
Module 6: Volunteers - Partners in Fundraising
Module 7: Management & Accountability

Target Audience
Entry level with 0 to 4 years of fundraising experience.

CFRE Accreditation
Participation in the full program qualifies for 16 points toward CFRE education requirements.

Program Cost
The costs of the 2018 Fundamentals weekend course:
AFP GH Members - $460, including continental breakfast and lunch both days.

Non-members - $560, including continental breakfast and lunch both days

Date & Time:
Saturday, October 20, 2018 - 8 am to 6 pm
Sunday, October 21, 2018 - 8 am to 6 pm
The Fairfield Inn & Suites
35 Cowan Place
Guelph, ON L1G 0C1
Special hotel rate for those wishing to stay overnight - $99 per night.
Contact to benefit from this special hotel pricing.
AFP Golden Horseshoe offers 4 bursaries @ $300 each toward the Fundamentals of Fundraising Course.
Check out the details at the bottom of this page.
Those registering by August 30th will be entered in a draw to win 1 of 3 FREE opportunities to join in a 2019 Education event presented by AFP Golden Horseshoe!



The Fall Session will take place the weekend of October 20 & 21, 2018



In 2018, we are pleased to offer the following instructors:


Ed Sluga, CFRE, PGgrowth's President, is one of Canada's most experienced Planned Giving professionals and has had extensive experience operating all types of fundraising programs for local, regional and national not-for-profit organizations. For over 20 years, he has helped hundreds of organizations from across the country develop and benefit from long-term, sustainable and proactive fundraising programs. Ed has held the positions of Vice-President, Major and Planned Gifts for the Foundation of Guelph General Hospital, Executive Director of The Children's Foundation of Guelph and Wellington, National Director of Planned Giving and Philanthropy Services for the CNIB and Head of Advancement for St. Mildred's-Lightbourn School as well as consulting in all areas of fund development and donor engagement. Ed has always focused on developing organizational structures and operations so that they are positioned to experience success for the long-term with the chief motivation in helping organizations achieve the goals of their mission within their communities.

Ed is the co-author of Worthy and Prepared along with Peter Barrow, was a contributor to the Vigilant Fundraiser and has a podcast - The PGgrowth Planned Giving Podcast - on all things related to Planned Giving that can be found on iTunes, Google Play and on the PGgrowth website at


Rob Henderson, Executive Director of Advancement at Wycliffe College (University of Toronto), has been making "asks" for over 20 years. Rob brings a unique perspective having spent a significant time raising funds in church and faith-based organizations. He served in the department of Church Funding Services at Navion Financial Development as Associate from 1997-2000 and has since led numerous diocesan and church studies and stewardship initiatives across Canada. Stewardship is Rob's forte, and he regularly teaches and conducts conferences on the subject. Rob's work at Wycliffe College at the University of Toronto has encompassed leadership of the college's largest capital campaign in 2008, and continues to guide growth in annual giving and legacy giving to the college.

Here's what paricipants had to say about the Fundamentals of Fundraising Course: 

"After working in fundraising as a generalist for 12 years and as a volunteer for over 20 years, I was unsure whether I would learn something from the Fundamentals of Fundraising course. In fact, the instructors and my classmates were outstanding and I learned more than I ever thought I would. I've taken a number of strategies away with me that I can implement - some right away and some further down the road. This course proved to be a huge asset towards enhancing my knowledge and understanding of professional fundraising as an area of expertise."

Tammy Northam, Executive Director, Bladder Cancer Canada

"As a newcomer to the fundraising world, I found the Fundamentals of Fundraising course to be a great overview of the various aspects involved with fundaising. It was lovely to meet other like-minded individuals and to hear the experiences of some of the leaders in the field. The course provided a good foundation for me to build upon moving forward."

Kirsty Woodhead, Programs & Events Coordinator, Oakville & Milton Humane Society



Please contact Mary Osborne at


Did you know?
The AFP Golden Horseshoe Chapter offers 4 Bursaries at $300 each for those interested in taking the Fundamentals of Fundraising course! For Bursary details and application, click here or contact Gillian at Bursary applications for the 2018 course are due by 4 pm on Friday, September 7, 2018.

Send in YOUR Bursary application today!!