PENELOPE BURK - Donor-Centred Fundraising Twenty Years Later


AFP Golden Horseshoe Chapter invites

YOU to be our guest at this

FREE Members-Only event:




A special presentation exclusive to our AFP Golden Horseshoe Chapter members;

OUR gift to YOU for making us 10 years strong!




25 attendees will win a copy of Penelope's latest book, coming in 2018! 

ALL attendees will be able to pre-order Penelope's 2018 release, 

at a special AFP GH sponsored discounted rate of 50% off -

only $27.50 + HST per book!


Donor-Centred the breakthrough strategy that enhances donor loyalty and inspires more generous gifts. Based on years of research and testing with hundreds of charities and donors, Donor-Centred Fundraising is the only statistically-supported fundraising philosophy that brings donors and charities together to achieve measurable, long-term results. 

Today's fundraising practices and beliefs were developed in a time when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of people who were willing to give. But now wealth is shifting to a new kind of donor who is more questioning and harder to reach, the number of organizations raising money has exploded, and donors are trending towards supporing fewer causes.

Join Penelope Burk explores "Donor-Centred Fundraising Twenty Years Later" ... How to hold on to donors in a rapidly changing world



Registration is open until October 16, 2017

SPACES ARE LIMITED (120-seat capacity)


PLEASE NOTE: You must be an AFP Golden Horseshoe Chapter member,

in good standing, at time of registration.


Penelope Burk

Author, Trainer, Presenter and President of Cygnus Applied Research Inc.

June 14, 2003 was the day that Penelope Burk's first and now famous book, Donor-Centred Fundraising was published.  That is also the day when fundraising in this country started to change.

Penelope Burk understands donors and what they want more deeply than just about anyone in the business. In the last  fifteen years, she and her innovative firm, Cygnus Applied Research, Inc., have conducted surveys and research  studies with more than a quarter million donors. She has reached back into their lives to find out about the first time they  gave, what motivates their philanthropy now, what their greatest and most frustrating experiences in giving are, and  what their dreams are for their philanthropic future.