Gift Planning in Canada: New Research & New Strategies



Legacy giving is one area of charitable giving that is growing. 


Now more than ever, legacy giving is on the rise, and now is the time to encourage a legacy gift to your organization. 

CAGP undertook comprehensive research on estate planning and legacy giving in Canada, and want to share the results with you. Laurie Fox, one of the co-developers of Will Power, will review the findings and what it means for Canadian charities. 

This latest research will provide not-for-profits with a step-by-step roadmap of best strategies to secure high value gifts


Did you know that legacy gifts often come from your

monthly donors, and can range from $30-$55k?


Join us to learn how your organization can use the research findings to enhance planned giving programs.

This will be a practical and insightful virtual session with strategies you can start! 


Gift Planning in Canada:

New Research & New Strategies to Move the Dial Forward

January 20, 2021

1 pm - 2 pm


AFP GH Members: $15

Non-Members: $30




Laurie will also share how the research helped innovate the Will Power program, which was piloted right here in the Niagara Golden Horseshoe Region. She will share successes/lessons from the launch of the pilot campaign. 


Kickstart your 2021 fundraising success!

Click HERE to register!


This course has been approved for 1 CFRE credit!


Meet our presenter:


Laurie Fox, MBA, CAGP


Laurie has been a die-hard charity sector professional for close to two decades. Most recently, Laurie specialized in gift planning at Toronto General & Western Hospital Foundation and Plan International Canada. It was there that Laurie discovered the power of strategic giving to turn the ordinary into the extraordinary; and its potential to help meet some of society's greatest needs. For the past two years, Laurie has been working with CAGP to develop Will Power, Canada's new national legacy giving program.